Alpha 7 III – Full-frame Mirrorless Interchangeable Lens Camera

Alpha 7 III – Full-frame Mirrorless Interchangeable Lens Camera

The best of both worldsThe Sony a7 III Mirrorless Camera offers photographers the best of both worlds. You get a full-frame sensor and professional specs, packed into a compact, travel-friendly body – it’s the perfect choice for field work.At first glance, the a7 III looks very similar to the previous generation alpha 7 from Sony. Look closely, and you’ll find an all new chip, expanded ISO range, improved fps shooting, and an enlarged handgrip. Back-illuminated sensorAt the heart of the alpha 7 III is a back-illuminated 24.2 megapixel full-frame sensor. Take advantage of the improved noise response at high sensitivities and wide dynamic range to capture dramatic RAW images that are perfectly exposed, even in the shadows and highlights. Capture the action Photo opportunities don’t usually hang around for long. Supported by the powerful Bionz X processor, you can shoot up to 10 fps to freeze moments of action. It’s perfect for subjects that are frequently moving, such as a dance performer, racehorse, or fox in the wild. Shoot sharp Dim interiors or twilight falling shouldn’t stop you shooting. Sony’s 5-axis image stabilisation means you can shoot handheld without a tripod up to 5-stops faster. Your images are sharp, and videos are smooth, even when shooting long distances or close-up macro subjects. Record 4K Ultra HD For those serious about videomaking, the a7m3 records 4K Ultra HD movies internally, using 6K full pixel readout for brilliantly detailed footage. Supporting Hybrid Log Gamma (HLG) for 4K HDR footage, it captures plenty of information for easier colour grading during post-production.